The History of Schwarkopf Professional Hair Color


A small Berlin drugstore

Hans Schwarzkopf, a qualified chemist in Berlin, opens a tiny drugstore with a popular perfume section. Who could have predicted that his business would go on to become one of the most significant hair care companies in the world?


Hans Schwarzkopf’s inventive talent

Hans dislikes the expensive oils and harsh soaps used to wash hair and is inspired to create a better solution. His first product to market is a "powder shampoo" that dissolves in water. This easy-to-use affordable solution is an instant hit.


Demand is huge

Soon, Hans is supplying his ‘shampoo with the black head’ to every drugstore in Berlin, with international distribution to Holland and Russia hard on its heels.


The first liquid shampoo

Hans Schwarzkopf introduces the first ever liquid shampoo to the market. The demand fuels fast-paced growth and prompts the opening of the very first hairdressing training centre: the "Schwarzkopf Institute for Hair Hygiene".

1960 (fast forward)

Igora Royal

Igora Royal - Schwarzkopf Professional’s top colouring range is introduced. The brand has grown to become a global force in the salon world. Poly Color delivers a great new innovation by launching the first permanent wave for home use.